Project Overview:

As a key contributor to Hoste Cocktails' brand launch, I played a multifaceted role in shaping its new identity and online presence. Collaborating closely with the team, I lent my expertise to various aspects of the project, from website development to crafting compelling product descriptions for the Hoste shop.

In the early stages, I participated in the strategic planning and execution of a brand photo shoot, working to capture both product imagery and narrative content that would resonate with Hoste's audience. This foundational step sets the tone for the brand's visual identity and storytelling approach.

Additionally, I collaborated on developing a newsletter strategy, leveraging email marketing to nurture relationships with Hoste's audience and drive traffic to the online shop. My contributions included visual mockups for design and continuity.

As the primary copywriter for all product descriptions in the Hoste Shop, I ensured that each offering was presented compellingly and persuasively. Through creative storytelling and attention to detail, I brought the unique flavors and experiences of Hoste Cocktails to life for customers.