Project Overview:

As the guiding force behind communications and social strategy for the CHAAD Project, I spearheaded efforts to amplify the voices of Chicago's hospitality workers. I orchestrated visibility in the dynamic landscape of advocacy and mutual aid, ensuring CHAAD's mission resonated far and wide.

Through strategic engagements with media outlets such as the Chicago Tribune, Eater Chicago, and WBEZ, I positioned CHAAD at the forefront of conversations surrounding labor rights and community empowerment. Each interview served as a platform to highlight CHAAD's invaluable work and the resilience of Chicago's hospitality workers.

At the helm of CHAAD's digital presence, I navigated multiple social and external communication channels, crafting messages that spoke directly to our audience's hearts and minds. Through authentic engagement and transparent communication, I cultivated a thriving community with an engagement rate exceeding 10%.

But our impact went beyond metrics. I envisioned and implemented a non-hierarchical organizational model, fostering inclusivity and shared decision-making within the CHAAD community. This structural innovation empowered every voice to be heard and every idea to flourish, driving us closer to our collective goals.

In shaping CHAAD's tone and brand image, I endeavored to create more than just a recognizable presence. I crafted an identity that embodied our values of solidarity, resilience, and equity, resonating with both supporters and stakeholders alike.